CHLG Tokenomics
How CHLG is distributed, unlocked and used across the challenge-to-earn ecosystem.
The native currency of challenge culture
CHLG powers real-life challenges verified by AI – from daily fitness streaks to brand-funded viral campaigns. Tokenomics are built to reward real activity, not just early speculation.
Token overview
Token name: CHLG (Challenge Token)
Type: Utility · ERC-20 / EVM-compatible
Max supply: 600,000,000 CHLG
Initial circulating supply: TBD at TGE (based on presale + liquidity).
Design principles
Long-term aligned incentives: the majority of CHLG is reserved for real user activity and ecosystem growth, while team, investors and partners unlock gradually over time to reduce sell pressure and keep the economy healthy.
Supply distribution
Balanced allocation between users, builders and liquidity to support sustainable growth.
Exact split and on-chain addresses will be published before TGE in a public dashboard.
Utility of CHLG
- Challenge rewards – users earn CHLG for completing verified real-world challenges.
- Staking & boosts – stake CHLG to unlock higher-value tasks, streak multipliers and anti-bot priority.
- Creator payouts – creators and brands receive CHLG for running successful challenges.
- Marketplace – spend CHLG on premium challenge packs, IRL perks, and brand drops.
- Reputation perks – CHLG balances and history factor into CHLG Passport & reputation score.
Economic loop
CHLG is designed as the native currency of challenge culture – not just a reward ticker.
Vesting & unlocks
Transparent unlock schedules to align long-term contributors with the health of the ecosystem.
Core vesting rules
- Team: 6-month cliff, followed by linear vesting over 24 months (30 months total).
- Advisors: 6-month cliff, then linear vesting over 18 months.
- Seed (Strategic): 0% unlocked at TGE, 6-month cliff, then linear vesting over 18 months.
- Presale: 15% unlocked at TGE, with remaining tokens vesting linearly over 9 months.
- Rewards pool: no fixed cliff; emissions are dynamically scheduled based on verified challenge activity, difficulty tiers, and overall platform usage.
- Marketing & partnerships: unlock progressively as campaigns, partnerships, and integrations go live; unused allocations remain locked. arketing & partnerships: unlock progressively as campaigns, partnerships, and integrations go live; unused allocations remain locked.
Year-by-year unlock outlook
| Year | Approx. unlocked supply | Key drivers |
|---|---|---|
| Year 1 | 12–20% | TGE unlocks, partial presale vesting, initial liquidity provisioning, and early user reward emissions. |
| Year 2 | 28–38% | Ongoing reward emissions, continued presale vesting, advisor vesting, and creator incentives. |
| Year 3 | 45–60% | Team vesting acceleration, scaled brand challenges, and marketplace activity. |
| Year 4+ | >65% | Mature ecosystem operations, governance-led emissions, and regional expansion. |
Circulating supply figures are indicative and represent the cumulative portion of total supply unlocked by the end of each year across all allocations. Final figures will be confirmed prior to mainnet launch.
Stability & anti-inflation design
Mechanisms to keep CHLG sustainable as the ecosystem scales.
Supply-side tools
- Emission controls: rewards per challenge can be adjusted based on on-chain activity and fraud levels.
- Staking sinks: boosted rewards and access tiers require locking CHLG for longer periods.
- Optional burns: a portion of marketplace and sponsor fees can be directed to periodic burns.
Demand-side drivers
- Creators and brands need CHLG to sponsor premium challenges.
- Users spend CHLG on boosts, challenge bundles and exclusive drops.
- Partners can integrate CHLG rewards into their own apps and communities.
Treasury & governance
- A portion of fees and allocations flow into a community treasury.
- Over time, governance can vote on emissions, burns and new reward programs.
- Goal: keep CHLG attractive to new users without over-rewarding passive holders.
Disclaimer
CHLG is intended as a utility token within the Challenge-to-Earn ecosystem. It is not designed, marketed or intended as a security or investment product. Token allocations, vesting schedules and all figures shown here are preliminary and may change prior to mainnet launch. Always do your own research and consult independent legal and financial advice before participating in any token-related activity.