Clear, staged rollout from core product to a scaled, global challenge-to-earn ecosystem.
Finalize AI verification stack (face, motion and object checks), stabilize the core challenge engine and run closed pilots with early users and selected brands in 1–2 key markets.
CHLG token launch, on-chain rewards going live, basic staking for higher-tier tasks and Creator Mode v1 so creators can propose and run their own challenges on top of the platform.
First wave of brand-sponsored challenges, integrations with gyms and sports communities, improved analytics for partners and more advanced anti-cheat and fraud detection models.
Launch challenge marketplace and bundles, introduce difficulty-based reward multipliers, seasonal events and geographic “challenge zones” to drive on-the-ground activity.
Roll out CHLG Passport as an on-chain reputation layer that tracks completion history, streaks and difficulty, enabling higher-value challenges and better personalization for users and brands.
Expand to new regions, launch cross-platform challenge embeds for Instagram/TikTok creators, introduce tiered brand plans and progressively hand over key decisions to CHLG governance and treasury.
The people behind CHLG combine consumer product, AI and Web3 experience with a deep feel for challenge culture.
Founders with years of experience launching and scaling consumer apps, creator tools and social products – focused on building something Gen Z actually wants to use every day.
Machine learning and full-stack engineers who have worked with computer vision, fraud detection and high-scale backend systems – powering the CHLG verification engine and rewards pipeline.
Contributors with background in token economics, DeFi and governance – structuring CHLG as a sustainable challenge economy rather than a short-term speculation token.
A growing circle of advisors from sports, creator economy and Web3 infrastructure, helping CHLG connect real-world challenges with mainstream users and major brands.
Quick answers to the most common questions from users and investors.