CHLG – Challenge to Earn

How CHLG Works

The simple, addictive loop backed by AI verification.

Choose a challenge — fitness, lifestyle, social or trending tasks.
Do it in real life — no filters, no edits, no cheats.
Upload proof — a photo or short video.
AI verifies authenticity — face, motion, behavior, timing and consistency.
Earn CHLG instantly — rewards are delivered directly to your in-app wallet.

One action → one verification → one reward. Repeat daily.

Why Now?

Challenge culture, AI and Web3 have finally aligned – making CHLG possible for the first time.

Challenge culture is already massive — but unrewarded. For years, people have created fitness tasks, dares, trends and social challenges without earning anything for real effort.

Today, three global shifts finally align:

AI can verify real human actions at scale — something impossible until now.
TikTok/Instagram challenges define how Gen-Z communicates and participates.
Web3 rewards make it possible to instantly compensate real-world behavior.
Brands want engagement they can trust, not impressions or fake views.

CHLG sits at the intersection of culture, AI and rewards – at the first moment in history when this is truly possible.

What CHLG solves

CHLG converts unrewarded challenge culture into an AI-verified reward layer for real-world behavior.

The problem

Billions of people join challenges, trends and daily actions without owning any of the value they create. Platforms capture attention, data and ad revenue while users get only views and likes.

The CHLG solution

CHLG turns those same actions into crypto rewards. Users complete real-life challenges, AI verifies authenticity, and rewards are paid out on-chain — instantly and directly to the user.

Real humans only – AI checks identity, motion, context and consistency.
Clear rules – each challenge has transparent criteria and reward logic.
Portable value – rewards can be saved, staked or spent inside the CHLG ecosystem.

The opportunity

Challenge culture already exists across TikTok, Instagram, sports and lifestyle. CHLG adds the missing reward layer and creates a new behavioral economy where real actions become an asset class.

What makes CHLG different?

CHLG is not another on-screen token – it is a real-world challenge economy where culture, AI and Web3 collide.

Real life first

CHLG pays for actions in the real world – not clicks, views or likes. Users earn by doing challenges they can feel: workouts, social dares, lifestyle missions and trend-driven tasks.

AI-verified proof-of-challenge

Every rewarded challenge passes through a multi-layer AI engine that checks face, motion, timing, camera behavior and metadata to confirm that a real human did the full challenge in one take.

Built on global trends

CHLG plugs directly into TikTok, Instagram and real-world trends. If it is already happening in culture, it can become a CHLG challenge – with rewards on top.

Brand-powered rewards

Brands and creators fund challenges by buying CHLG, turning marketing budgets into on-chain rewards for verified actions instead of untracked impressions.

AI Verification Engine

The CHLG AI stack is purpose-built to verify real human challenges, not just moderate content.

Face & identity consistency

Detects mismatched faces, face swaps and deepfake overlays by analyzing facial structure, lighting and frame transitions across the whole clip.

Motion & pose analysis

Checks that the movement is continuous, human and aligned with the specific challenge – no frozen frames or spliced-together edits.

Camera & scene integrity

Looks for jump cuts, speed changes, overlays, screen re-records and looping footage that indicate re-uploads or scripted cheating.

Metadata & behavioral signals

Uses timestamps, device information and long-term behavior patterns to flag farms, automation and impossible performance streaks before rewards are released.

Security & Fair Play

A challenge economy only works if users, brands and creators can trust the system.

Anti-cheat by design

Multi-layer AI makes it extremely hard to fake participation with deepfakes, old videos, bots or scripts. Suspicious submissions are rejected or routed to manual review.

Real users, real actions

Device- and behavior-level checks reduce farm-style activity and ensure that each reward is tied to a real person completing a real challenge.

Brand-safe environment

Sponsors know they are rewarding verified human actions instead of botted impressions, unlocking new types of performance-based campaigns.

On-chain transparency

Reward logic is enforced on-chain, and future audited smart contracts add an additional layer of trust for users, partners and investors.

Who is CHLG for?

CHLG is designed for the people who already live in challenge culture – we simply give them a way to earn from it.

Trend followers

People who love jumping on TikTok and Instagram trends can finally earn for doing the same challenges they already post for free.

Fitness & lifestyle doers

From daily pushups and cold showers to steps, runs and sports drills – CHLG turns discipline and healthy habits into rewards.

Creators & communities

Creators, teams and communities can launch their own challenge tracks, reward their followers with CHLG and plug into a shared global economy instead of building everything from scratch.

Brands & events

Brand marketers and event organizers can turn campaigns into measurable, verified actions – from product trials and attendance to user-generated content.

Brands & Creators

CHLG gives brands and creators a new way to launch challenges with real, verifiable outcomes.

Creator-led tracks

Influencers and creators can design their own challenge series, with custom rules and streaks, using CHLG as the shared reward layer across platforms.

Measurable engagement

Instead of renting attention with traditional ads, partners sponsor real actions – visits, posts, workouts, check-ins – and see exactly how many verified completions they funded.

New revenue rails

As CHLG grows, partners can tap into premium placements, branded challenge hubs and co-branded reward pools without building their own blockchain or token.

AI Verification

AI that verifies real human actions — not just content, but behavior.

CHLG uses a multi-layer AI engine to confirm that every challenge is performed by a real person, in real time, without cheating.

Face & identity consistency
Motion signatures & body mechanics
Cut, loop & edit detection
Timing & scene continuity
Metadata & device checks
Behavioral pattern analysis

Only real actions earn real rewards.

Creator Mode

Creators turn influence into real-world engagement.

Creator Mode allows influencers, athletes and lifestyle leaders to launch their own challenges and earn from real participation.

Publish custom challenges
Set rules, difficulty & reward tiers
Build streak-based communities
Earn a share of challenge engagement
Protected by CHLG AI anti-cheat engine

Brand Challenges

Brands pay only for real actions — not impressions.

Brands can launch verified challenge campaigns and reward users only when real actions are performed, creating measurable and authentic engagement.

Launch branded challenges
Buy CHLG to fund verified actions
Track on-chain participation
Reach Gen-Z through challenge culture
Generate real, trusted engagement

Tokenomics & Ecosystem

Fixed supply, user-first rewards and brand-powered demand, designed for long-term sustainable growth.

CHLG Token Utility

Reward currency for all AI‑verified challenges.
Streak and difficulty-based multipliers that scale earnings.
Creator Mode access — lock CHLG to run challenge funnels.
Brand challenges and sponsored missions funded by CHLG purchases.
Staking for higher-tier tasks, boosts and exclusive challenges.
AI verification credits — partners pay CHLG for face/motion/object checks.
Fee recycling: a % of fees is used for buyback or burn to support value.
Reputation & leveling — CHLG unlocks XP tiers and higher rewards.
Access to high-velocity challenges requiring minimum CHLG stake.
Ecosystem payments for challenge API, leaderboards and partner integrations.

Ecosystem Loop

Brands buy CHLG to fund challenge campaigns.
Users earn CHLG by completing real-world challenges.
Creators and power users stake or lock CHLG for higher tiers.
A share of platform fees is burned or recycled to support long-term value.

Total Supply & Distribution

Total supply: 1,000,000,000 CHLG (fixed).

Community & Rewards48%

Ecosystem & Brands20%

Team & Advisors20%

Liquidity & Listings7%

Treasury / Reserve5%

Team and advisor allocations follow a 12-month cliff and multi-year vesting to reduce sell pressure and align incentives with long-term CHLG growth. Ecosystem and brand allocations unlock progressively as real usage and partnerships scale.

Roadmap

Clear, staged rollout from core product to a scaled, global challenge-to-earn ecosystem.

Q1 2026 · FOUNDATION

Q1 2026 — Foundation

Finalize AI verification stack (face, motion and object checks), stabilize the core challenge engine and run closed pilots with early users and selected brands in 1–2 key markets.

Q2 2026 · TOKEN LAUNCH

Q2 2026 — Token Launch & Growth Engine

CHLG token launch, on-chain rewards going live, basic staking for higher-tier tasks and Creator Mode v1 so creators can propose and run their own challenges on top of the platform.

Q3 2026 · ECOSYSTEM

Q3 2026 — Ecosystem & Partnerships

First wave of brand-sponsored challenges, integrations with gyms and sports communities, improved analytics for partners and more advanced anti-cheat and fraud detection models.

Q4 2026 · MARKETPLACE

Q4 2026 — Marketplace & Difficulty Layers

Launch challenge marketplace and bundles, introduce difficulty-based reward multipliers, seasonal events and geographic “challenge zones” to drive on-the-ground activity.

Q1 2027 · IDENTITY

Q1 2027 — CHLG Passport & Reputation

Roll out CHLG Passport as an on-chain reputation layer that tracks completion history, streaks and difficulty, enabling higher-value challenges and better personalization for users and brands.

Q2 2027 · SCALE

Q2 2027 — Global Scale & Governance

Expand to new regions, launch cross-platform challenge embeds for Instagram/TikTok creators, introduce tiered brand plans and progressively hand over key decisions to CHLG governance and treasury.

Team

The people behind CHLG combine consumer product, AI and Web3 experience with a deep feel for challenge culture.

Product & Growth

Founders with years of experience launching and scaling consumer apps, creator tools and social products – focused on building something Gen Z actually wants to use every day.

AI & Engineering

Machine learning and full-stack engineers who have worked with computer vision, fraud detection and high-scale backend systems – powering the CHLG verification engine and rewards pipeline.

Web3 & Token Design

Contributors with background in token economics, DeFi and governance – structuring CHLG as a sustainable challenge economy rather than a short-term speculation token.

Advisors & partners

A growing circle of advisors from sports, creator economy and Web3 infrastructure, helping CHLG connect real-world challenges with mainstream users and major brands.

FAQ

Quick answers to the most common questions from users and investors.

What is CHLG? CHLG is a challenge-to-earn crypto app where users complete real-life challenges, upload short-form content (photo or video), pass AI verification, and earn CHLG tokens as a reward.

How do I earn CHLG tokens? Do a challenge, post your proof on the app, and get rewarded once AI verifies it. You can also join from TikTok or Instagram by posting with the #CHLG hashtag.

Is the app free to use? Yes. Browsing challenges and submitting content is free. In the future there may be premium features for creators, brands, and power-users, but the core challenge-to-earn loop is designed to stay accessible.

How does AI verification work? We use a multi-layer AI pipeline that checks face consistency, body movement, camera motion, frame-by-frame artifacts, and metadata to detect deepfakes, re-uploads, or scripted cheating. Suspicious submissions are flagged or rejected before rewards are distributed.

What stops people from cheating with old or stolen videos? CHLG combines time-limited prompts, randomization, and motion-specific actions. If content looks reused, edited, or inconsistent, the submission fails verification.

Where are my tokens stored? Tokens appear first in your in-app balance. Later, you can withdraw them to a personal wallet, swap them, or use them in the ecosystem.

On which blockchain will CHLG launch? CHLG will launch on a gas-efficient, EVM-compatible chain. The final network will be announced closer to token generation.

Is my data and content safe? We analyze only what’s required for verification and security. A transparent, globally compliant privacy policy will be published at launch.

Can brands and creators sponsor their own challenges? Yes. “Challenge Studio” will allow brands, creators, and communities to launch paid or promotional challenges powered by CHLG rewards.

What stage is CHLG in right now? CHLG is preparing the mobile app, ecosystem, tokenomics, and partnerships. This one-pager is for early collaborators and investors.

Join the challenge-to-earn movement

CHLG is preparing its first public beta and early token launch. Join the early list to be among the first to play, earn and shape the protocol.

Early users get priority access to new challenges, higher reward multipliers in the first seasons and a front-row seat as CHLG evolves from app prototype to a full real-world challenge economy.

CHLG App · Visual Mockups

Preview of the core CHLG screens in your neon style – ready for developers and designers to turn into a real app.

Home · Daily Challenge

CHLG · Today 🔥 Streak 4

Today’s Challenge

20 pushups while saying “CHLG” out loud.

Reward: +35 CHLG · ~3 min

Show your face, do the full challenge in one take, and let AI verify you.

▶

Ends in: 12:34:21 Difficulty: Medium

Wallet · Balance

Wallet CHLG

2,450 CHLG ≈ $48.90

On-chain rewards Non-custodial

+35 CHLG · Pushup Challenge Today

+20 CHLG · Walk 3km Yesterday

+15 CHLG · Cold shower 2 days ago

-150 CHLG · Gift card Redeem

Leaderboard · Competition

Leaderboard Weekly · Global

Top 100 earn bonus Reset in 3d 12h

1

IronGrind

56 challenges

8,920 CHLG

Streak 21🔥

2

ColdPlunge

49 challenges

7,430 CHLG

Streak 17🔥

3

Boss

32 challenges

5,210 CHLG

Streak 12🔥

Profile · Stats

Profile Level 4

B